Me as a media consumer

The difference between Mass and Niche

There are two types of audiences that Film makers promote to. There is:

·         Mass audiences film which is a movie that is promoted to a wide group of consumers.

·         Niche audience’s film which is a movie that is promoted to a specific group of consumers.

Mass audiences films are normal made by big movie studios like the Big Six. They normal are big budget film because they need to promote to a large audiences to get the budget back of the movie. Also they normal have high profile actor in the movie to make the film more appealing. Final mass audience’s films are safe genre film because this is what the majority of people what and they now they will get there budget money back

Niche audience’s films are normal made by small independent studio. They are normal low budget films which are normal the genre of Drama, Horror and documentary’s because they can’t compare to the big budget safe genre films so they have to do unsafe genre movies so they will stand out and earn their money back. Also Niche audiences film normal have low profile actor because they can’t afford to employ a high profile actor