Me as a media consumer

The difference between Mass and Niche

There are two types of audiences that Film makers promote to. There is:

·         Mass audiences film which is a movie that is promoted to a wide group of consumers.

·         Niche audience’s film which is a movie that is promoted to a specific group of consumers.

Mass audiences films are normal made by big movie studios like the Big Six. They normal are big budget film because they need to promote to a large audiences to get the budget back of the movie. Also they normal have high profile actor in the movie to make the film more appealing. Final mass audience’s films are safe genre film because this is what the majority of people what and they now they will get there budget money back

Niche audience’s films are normal made by small independent studio. They are normal low budget films which are normal the genre of Drama, Horror and documentary’s because they can’t compare to the big budget safe genre films so they have to do unsafe genre movies so they will stand out and earn their money back. Also Niche audiences film normal have low profile actor because they can’t afford to employ a high profile actor

Four-Quadrant movie

Key words:

Audience

Audience profile

Demographics

Four-quadrant movie

A  four quadrant movie is a film that appeals to four different areas of gender and age.

Here a digram showing the four differnt areas that a film has to appela too to become a four-quadrant movie

Select 4 films from your favourite big six producer

Paramount

Mission Impossible: Ghost Protocol

This movie I would says is a four quadrant movie because it appeal to a wide range because it has action and comedy in it

Star trek: Into Darkness

I think this is a four quadrant film because it appeals to the over 25s because they many have been brought up with these character and it will appeal to the under 25 because it is full of action

Tropic Thunder

I think that this would be a four quadrant film because it is a very funny upbeat film that anyone can watch.

Transformer: Dark of the Moon

I think this is not a quadrant movie because I think it only appeals to the under 25 because it is very fast pasted and full of lots of action and explosions

Why British actor move to America

British talent migrate to America because they have a bigger film industry than we do and the big six are in America as well. Also big film companies like to uses British talent because it means that they could try and get there film classified as a British film which means that they got qualify for film funding.

This is bad for the British film industry because they are taking some of are best home-grown talent  which means we can’t afforded to pay big star to be in are British films

The film industry is control by global institutions in America because this is were every actor wants to go if they want to be in big budget blockbuster.

Why Audinces watch Films

People watch films for:

·         For entertainment

·         To education them        

·         It can be a social event

·         To escape the real world

Key words

Blumler and Katz (1974) created the:

Uses and gratification:

Information:  learn, Self education

Personal identity: Find out about oneself

Integration and social Interaction: Finding a basis for conversation and social interaction

Entertainment: Escaping, or being diverted, from problems and real life

Task

The last film that I watch was “The Dark Knight” because it is my favourite film and I am interested in the genre of the movie and the character in the movie (Batman)

Information: the movie taught you a little bit on the difference between right and wrong and if you thing you are doing something good you might not always be right

Personal identity: The movie taught me to be myself and not to hind in the shadows

Integration and social interaction: After watching this I talk to my friends about it because they are interested in the same genre

Entertainment: I real enjoyed the film and it helps me escape the real world and forget about all my problems. I also enjoyed the way the movie is directed and how the character are played like heath ledger as the Joker was the reason I like the movie so much

What makes a film British

A movie can only be classed as a British film if it passes the culture test where a movie has to score 18points out of a possible 35. It doses this by have British actors in the film, the majority of the crew is British and some of the movie was shot in the UK.

Film makers like there films to be considered British because the BFI will give them special funding for the movie. The BFI only has £26million a year to help films. This is not much for a big budgets film but it can be helpful for small budget films like "Four lions" by vertigo films.

The importance of having the special funding is that we have a big film industry which is good for the UK because it provided more jobs for UK citizens, spread British values and gives money back into the country.

Inderpendant film company

A inderpendant film company is a film company that is not got an established studio like Warner Bros studios.

Vertigo films was founded in 2002 in London, England, Vertigo own a company called “The post Republic” which is a Post production company based in Berlin. Vertigo films are also a partner in sales with protagonist Picture and also film 4 and Ingenious. Vertigo film are famous for there movie such as “Spring Breakers”, “Football Factory” and “The Sweeney”

Here is one of vertigo films and how it did at the box offices

Vertigo Film: Monster

This film was distubuted in the USA by “Magnet Releasing”

The budget for the film was below £500,000

It was released in 164 cinemas in the a UK

It made £348,577 on its opening weekend

The film grossed £348,577

Safe genre

Safe genres are where a film company make a certain genre of film which they now will be popular at the box office. The most common safe genre is comedy, Action/adventure, Thriller and just Action films. The reason they invest in these types of movies because of the years they have become the most popular so they now they should get a good profit on it if it is good.

Vertical Integration

Here's a essay I did on Vertical Integration

 How important is Vertical integration for institutions and audiences?

Vertical Integration is a company see the movie from production to exhibition. The first stage of vertical integration is production which is the writing, planning and the making of the film which then goes to the next stage of marketing which involves marketing the film though trailers and special shows on TV and then after marketing it moves onto distribution this is where it is set of to the retailers and cinema and then the final stage is exhibition which is when the film is sold to the customers in the form of cinema tickets and DVD’s and now a day’s many people are exhibiting films on the internet as well.

Some companies can be vertically intergraded like Time Warner which is a big conglomerate which own alloy of subsidiary companies which means that they control all the stages of production from production to exhibition. Here are bullet points showing Time Warner vertical integration of the film Harry potter 7

Vertical Integration has meant that companies have become self-depended which means there has become an oligopoly in the film industry and know most of the film industry in controlled know by the big six which are Warner Bros, 20^th Century Fox, Universal, Paramount, Walt Disney and Sony Pictures.

Vertical integration started in the 1920s and then by the 30s it was very popular in film industry and it was dominated by 5 main companies which were vertical integrated and 3 of them are see dominating the film industry today and they are Warner Bros, 20^th century Fox and then Paramount and the other two which are not dominating today are RKO and MGM. Also in the era vertical integration also meant that studios would have long standing contracts with actors and director which meant they could only perform in that studio movies and not works for any other company. This was good for the studios because it meant that if they have very popular actors playing in films it means that more people would want to go and she those movies which means they would get more money.  Also if the actor got partially popular in certain genres they would be typecast in the same type of genres and this would be good for the studio because it would help the studio become popular in a certain genre which would mean that if any saw they were bring out a new movie in that genre they know it will be good so they will spend their money to see it.

Also vertical integration was good for the audiences because it meant that the studios could get information back easily from the disputation and exhibition companies which would mean that they were able to learn from the audience if they like the film, what was there favourite part and what the type of genre they like is. The studio would look at this a would try to structure films around this to attract the largest audience which would mean they could maxims profits

Vertical integration was good because it made the perfect conditions for classical Hollywood Narrative and genre films. Classical Hollywood narrative is a structure that studios would uses to make story’s which would attempt to make as many people as possible happy with the film.  Some of the features of the Narrative are like a clear beginning, middle and an end, Also a heterosexual love affair. They did this to try and crate a single audience which watch films because of the same uses and gratification which was watching films as a group which meant that it was a social pleasure which meant that people would go as in groups so they would make more money. This structure could not have excited without vertical integration because of this it meant that studios could clearly see want type of films would appeal to the audience and want would happen in the film to make people watch it.

Horizontal intergration

Horizontal integration in media is very a company is working with another company on the save level like production because Warner bros could be making the movie whilst Warner tower music is making the sound track for the movie at the same time.  

Here are some powerpoints on the movie "Man of Steel" and the Horizontal integration of that movie in the production stage of the film. These products where made a long side the movie just by different companies

Structure of a media congolmerate

This is a diagram show the multi-million pound conglomerate Time Warner which is a Parent company which own a lot of small subsidiary company

Conglomerate: Is all of the parent company's and subsidiary company all together

Parent Company and Subsidiary: Parent company is a company that owns a small company called a subsidiary for example Warner Bros a parent company own a subsidiary called Dc entertainment

Defining Global Institutions

The Big six: The Big six are Warner Bros, 20th Century, Universal, Walt Disney, Sony Pictures and Paramount
Oligopoly: Is were a industry is control by a small number of different of seller like film production companies. In the film industry is mainly controlled by the Big Six which are dominate in the world film industry and are all competing against each other

Last years results show that the company that it ranked number 1 out of all the other big six in Warner Bros followed by universal pictures

A Graph showing the audience in UK Cinema form 1936 to 2012