Me as a media consumer

The difference between Mass and Niche

There are two types of audiences that Film makers promote to. There is:

·         Mass audiences film which is a movie that is promoted to a wide group of consumers.

·         Niche audience’s film which is a movie that is promoted to a specific group of consumers.

Mass audiences films are normal made by big movie studios like the Big Six. They normal are big budget film because they need to promote to a large audiences to get the budget back of the movie. Also they normal have high profile actor in the movie to make the film more appealing. Final mass audience’s films are safe genre film because this is what the majority of people what and they now they will get there budget money back

Niche audience’s films are normal made by small independent studio. They are normal low budget films which are normal the genre of Drama, Horror and documentary’s because they can’t compare to the big budget safe genre films so they have to do unsafe genre movies so they will stand out and earn their money back. Also Niche audiences film normal have low profile actor because they can’t afford to employ a high profile actor

Four-Quadrant movie

Key words:

Audience

Audience profile

Demographics

Four-quadrant movie

A  four quadrant movie is a film that appeals to four different areas of gender and age.

Here a digram showing the four differnt areas that a film has to appela too to become a four-quadrant movie

Select 4 films from your favourite big six producer

Paramount

Mission Impossible: Ghost Protocol

This movie I would says is a four quadrant movie because it appeal to a wide range because it has action and comedy in it

Star trek: Into Darkness

I think this is a four quadrant film because it appeals to the over 25s because they many have been brought up with these character and it will appeal to the under 25 because it is full of action

Tropic Thunder

I think that this would be a four quadrant film because it is a very funny upbeat film that anyone can watch.

Transformer: Dark of the Moon

I think this is not a quadrant movie because I think it only appeals to the under 25 because it is very fast pasted and full of lots of action and explosions

Why British actor move to America

British talent migrate to America because they have a bigger film industry than we do and the big six are in America as well. Also big film companies like to uses British talent because it means that they could try and get there film classified as a British film which means that they got qualify for film funding.

This is bad for the British film industry because they are taking some of are best home-grown talent  which means we can’t afforded to pay big star to be in are British films

The film industry is control by global institutions in America because this is were every actor wants to go if they want to be in big budget blockbuster.

Why Audinces watch Films

People watch films for:

·         For entertainment

·         To education them        

·         It can be a social event

·         To escape the real world

Key words

Blumler and Katz (1974) created the:

Uses and gratification:

Information:  learn, Self education

Personal identity: Find out about oneself

Integration and social Interaction: Finding a basis for conversation and social interaction

Entertainment: Escaping, or being diverted, from problems and real life

Task

The last film that I watch was “The Dark Knight” because it is my favourite film and I am interested in the genre of the movie and the character in the movie (Batman)

Information: the movie taught you a little bit on the difference between right and wrong and if you thing you are doing something good you might not always be right

Personal identity: The movie taught me to be myself and not to hind in the shadows

Integration and social interaction: After watching this I talk to my friends about it because they are interested in the same genre

Entertainment: I real enjoyed the film and it helps me escape the real world and forget about all my problems. I also enjoyed the way the movie is directed and how the character are played like heath ledger as the Joker was the reason I like the movie so much

What makes a film British

A movie can only be classed as a British film if it passes the culture test where a movie has to score 18points out of a possible 35. It doses this by have British actors in the film, the majority of the crew is British and some of the movie was shot in the UK.

Film makers like there films to be considered British because the BFI will give them special funding for the movie. The BFI only has £26million a year to help films. This is not much for a big budgets film but it can be helpful for small budget films like "Four lions" by vertigo films.

The importance of having the special funding is that we have a big film industry which is good for the UK because it provided more jobs for UK citizens, spread British values and gives money back into the country.

Inderpendant film company

A inderpendant film company is a film company that is not got an established studio like Warner Bros studios.

Vertigo films was founded in 2002 in London, England, Vertigo own a company called “The post Republic” which is a Post production company based in Berlin. Vertigo films are also a partner in sales with protagonist Picture and also film 4 and Ingenious. Vertigo film are famous for there movie such as “Spring Breakers”, “Football Factory” and “The Sweeney”

Here is one of vertigo films and how it did at the box offices

Vertigo Film: Monster

This film was distubuted in the USA by “Magnet Releasing”

The budget for the film was below £500,000

It was released in 164 cinemas in the a UK

It made £348,577 on its opening weekend

The film grossed £348,577